Nokia Asha Phone Series To Make A Comeback

The Nokia Asha series of entry-level devices could make a comeback soon as HMD Global is planning to resurrect the Nokia Asha feature phone brand as it has reportedly filed a new trademark under the ‘Asha’ moniker

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Nokia Asha Phone Series

HIGHLIGHTS

  • Asha trademark was originally filed with EUIPO in October 2011
  • The label has recently been transferred to HMD Global
  • The company is likely to bring affordable Nokia Asha smartphones

Nokia Asha

Nokia’s Asha series of phones might be coming back just like the Nokia brand itself was resurrected through HMD Global. The company that revived Nokia branded smartphones, has already set a firm foothold amongst its competitors. The company has so far launched Nokia 3, Nokia 5, Nokia 6, Nokia 3310 (2017), Nokia 8, and the latest Nokia 6 (2018).

Nokia in its early days launched the Asha range of feature phones with QWERTY keypads in emerging markets including India.

The most obvious answer is that it’ll trigger yet another round of nostalgia by bringing the Asha series back. In the olden days, the lineup consisted of a mix of feature and smartphones in different form factors including QWERTY designs. It did fairly well in developing markets where such low-cost phones were popular.

Will new Asha Phones be Android phones or feature phones?

Since HMD Global is already working on Android Go phones (expectedly Nokia 1) for the far low-end market, what’s in store for the Asha phones?

Based on the trademark filing, HMD Global is free to use the branding for feature phones as well as smartphones. The trademark allows the company to build “computer software platform used in mobile telephones and smartphones; mobile phones and smartphones” as well as “wireless communication services namely for computer software used in mobile telephones and smartphones”

If this is anything to believe, then HMD Global seems to be planning to launch more feature phones in the future. It’s worth noting that HMD Global recently launched the 3G variant of the venerable Nokia 3310 into the market. The Nokia 3310 (2017) was originally launched ahead of MWC 2017 last year and its 3G variant – Nokia 3310 3G – was also released last year. Although, some recent reports have pointed towards the launch of a 4G variant of the device. Dubbed Nokia 3310 4G, the smartphone will support 4G networks, somewhat like Jio Phone. Moreover, HMD Global is also said to be working on a low-end smartphone, Nokia 1 that will run on Android Oreo (Go Edition). It is expected to feature some entry-level specifications. Another smartphone that is reportedly in works is the Nokia 9, which is aimed at the premium price segment.


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